Creative Youth Voice on Social Media

“Working with The Mighty Creatives (TMC) has reminded me that communications can be an act of advocacy. That Instagram isn’t just a platform - it can be a protest. That a blog post isn’t just content - it’s a call to action. And that social media, when led by the people most affected, can shift narratives in ways that matter.” – Hannah

In September 2024, TMC started a new and exciting collaboration with Youth Board member and Creative Activist, Hannah, to revamp its social media presence, ensuring it authentically reflected the voices of young people. The initiative placed youth voice at the forefront, allowing Hannah to lead content creation and storytelling to nurture a platform that resonated with other young people.

By highlighting Hannah’s real lived experiences and perspectives, using creativity as the tool, we aimed to cultivate a genuine, youth-led community on social media. Our aim was to amplify young voices, encourage increased engagement and boost follower growth amongst younger audiences. Through this digital transformation, we were striving to create a safe, inclusive space where young people felt heard and valued. In just eight months, this project has seen a 42% rise in new young Instagram followers.