Communications Team

In the last 12 months we have secured more media coverage than ever. Forced deadly issues up the national agenda. Effected legislative change that will save lives. Increased our brand recognition by 5.7%. All achieved in-house.

Our standout achievements: • Secured 3,584 individual pieces of media coverage. • Created 1.28bn opportunities to see/hear. • 99% of coverage was “positive”. • Our social media achieved 3.1m impressions and 87,088 engagements. • Attracted 4,805,787 page views to our charity’s consumer safety advice-rich website. • Our e-bike & online marketplaces campaigns resulted in action referenced in the King’s Speech. • Our continued pressure helped shape the resultant Product Regulation and Metrology Bill. • Secured mandatory five-year electrical safety checks for all UK private rented homes. • Increased the charity’s brand recognition from 21% to 26.63% between June 2024 and May 2025.

Electrical safety is a very niche, technical area. Which makes these figures all the more remarkable. But driven by a passion to avert the tragedies we see each week, we keep working hard and smart. Finding new and creative approaches to punch way above our weight as a charity of just 29 staff.