Brand Refresh; New Look, Same Mission.

In 2024, CoppaFeel! set out on a brand 'evolution, not a revolution'. The brief was clear; new look, same mission.

Driven by insights from 1,600 young people aged 16–24, we recognised that we needed to evolve our look and feel for a digital-first generation and better connect with our primary audience of 18-24s. Partnering with youth specialist agency Livity, we co-created the new brand alongside a diverse group of young people, testing the creative at each stage of the process. In addition to this, retaining the CoppaFeel! spirit was critical and so we consulted our founders and key stakeholders to ensure buy in throughout.

The result? A bold, inclusive identity designed for young people, by young people—featuring a refreshed logo and strapline, vibrant colour palette, inclusive graphic furniture including newly added pec and mastectomy icons in a wider range of skin tones, a diverse brand photoshoot, and a tweaked tone of voice. Future-proofed, authentic, representative of the communities we serve and most importantly - unmistakably CoppaFeel!.