Best Seat in the House


It’s not easy to talk about toilets, it’s a subject we often shy away from – despite being something we all need. It’s certainly not a topic we might want to engage with when scrolling through social media.

But one in five people live without decent sanitation, affecting their health, education, safety and livelihoods. It’s a crisis. We wanted to cut through the stigma with a project that stopped scrolling thumbs. We worked with the Rankin Agency on The Best Seat in the House and reached 5 million social media accounts, raising awareness of a rarely-spoken-about issue. We knew that galvanising the influence and social media followings of high profile celebrities and artists would pique people’s interest, using art and humour to evoke emotion. We asked 25 celebrities and artists to transform toilets into an eclectic collection of artworks - from Pam Hogg’s golden throne to Harry Hill’s ‘lucky toilet seat.’ Artists shared their designs on their social media channels, reaching huge new fanbases. They promoted our online ‘galloory’ and a social media competition to win A3 exclusive prints. A live exhibition with the artists then provided more opportunities for a social media buzz. Please see our highlights on Instagram: