Millions of people around the world live without clean water. As COVID-19 began to spread, communities without access to clean water and the facilities to properly wash their hands were left even more vulnerable to the disease.
As lockdown hit, we knew we had to find innovative ways to connect with our audiences to support WaterAid's critical hygiene work around the world. With mass gatherings cancelled, preventing audiences from attending festivals that we partner with, we created the #BathroomSessions - an unforgettable online live music experience that delighted audiences old and new.
The #BathroomSessions ran throughout lockdown, a series of exclusive concerts streamed live and direct from the bathrooms of some of the biggest names in global music. The sessions engaged new and existing audiences to raise awareness of WaterAid's work in the fight against COVID-19 and to raise vital funds to bring clean water to communities around the world to help prevent the spread of the virus.
We were joined by a lineup of headline talent including Melanie C, Jessie Ware, Stonebwoy, KT Tunstall, High Contrast and over 45 global artists. Across 6 curated sessions, we broadcasted to an audience of millions in partnership with CLASH Magazine.