communicating the launch of its new brand (from Asthma UK and the British Lung Foundation) and using it as an opportunity to support its new strategy by highlighting the seriousness of lung conditions to engage with policymakers and supporters. Through ambitious, integrated communications, the team not only delivered significant media and social media outputs but has shown the power of communications to effect tangible change, securing meetings with high level policymakers, increasing donations to the charity five-fold and beginning to shift attitudes about lung conditions. The campaign secured 100+ pieces of positive feedback and communications kept staff motivated with an improvement in morale at a time of significant change. This was with no above-the-line spend and a modest team of 12. There have been other wins through the power of communications. Air pollution media activity (including working with a TV soap on its plotline) contributed to the expansion of the Ultra-Low Emission Zone which will help hundreds of thousands of Londoners with lung conditions; Media activity exposing the thousands of people with COPD missing out on a diagnosis was debated in parliament, resulting in a meeting with the NHS’ CEO.