Tickled Pink started as a fundraising campaign 24 years ago, and is now an integrated, strategic partnership, that through a bold and ambitious vision, is striving to deliver real change around breast cancer early diagnosis rates in the UK to, ultimately, save lives.

The partnership has engaged colleagues and customers in new and exciting ways for over two decades, evolving and innovating each year to deliver more impact, and strengthen its commitment to influence UK breast check behaviour. To do this, we have used our scale, reach and channels, and drawn on the power of colleagues, customers and suppliers to raise an incredible £4.6million annually to fund world class research and life-changing care and support services. As a long-term funder, the partnership has also been at the heart of the incredible progress that Breast Cancer Now has made.

We innovate to develop targeted and disruptive campaigns to engage customers and wider communities with our life-saving information. We target harder-to-reach, at-risk groups, and develop bespoke breast awareness programmes. We are incredibly proud of our 24-year old partnership and have demonstrated consistent innovation to deliver exciting campaigns and new, ground-breaking programmes to reach communities across the UK with our life-saving message.