Anchor

We know ad land struggles with representation. Improvements have been made but just 14.6% of its workforce is from a minority ethnic background, against 39.9% of Londoners. Only 19% are working-class — the widest gap of any characteristic the All In Census tracks. Women working in agencies earn 83p for every £1 earned by men.

WYK Digital and Omnicom Media built Anchor to fix that at the entry point. Launched in 2025, Anchor is a five-day immersive onboarding programme that sits on top of WYK's ten-week, GLA-funded skills bootcamp — the only programme of its kind where trainees run live paid media campaigns for real businesses with real budgets.

Last year, 49 new trainees joined Omnicom through Anchor, taking total WYK-to-Omnicom hires past 200. 76% are from minority ethnic backgrounds, 63% are women or non-binary, 43% have no degree, and 31% received free school meals — closing the gap the industry. Something it struggles to do on its own.