Ambient Marketing & Communications
As a team of two, the Ambient Marketing & Communications department executed an ambitious rebrand of their national charity in April 2020, including support services in 130 locations across the UK, as well as defining a new internal culture for the organisation with the launch of a staff intranet, all throughout the turbulence of the COVID pandemic. Over the past two years, they expertly managed COVID messaging through creative and accessible formats such as video animations and Easy Read documents, and never at the expense of the charity’s ethos, personality or progress. From April 2021 - April 2022, the team landed over 103 pieces of PR including BBC and Channel 5 News, repositioning the charity as a modern and agile entity, whilst also increasing social media followers by 92%. The next innovation was internal communications and culture, launching a new staff intranet in January 2022. Four months from launch, 86% of Ambient staff are engaged with the platform, in comparison to just 30% of staff who checked their emails pre-intranet. The team's efforts have ideally positioned Ambient for future plans of growth and further development, including their next challenge of encouraging new people to join the social care workforce.