Alexandra Rose Charity

Our vision is for everyone to have access to healthy and affordable food, and our mission is to give families access to fresh fruit and vegetables in their communities.

We do this through the Rose Vouchers for Fruit & Veg Project, partnering with children’s centres and community organisations to support vulnerable families who are at risk of food poverty and diet-related health problems. Families receive Rose Vouchers which can only be spent on fresh fruit & vegetables at participating street markets and independent retailers. Rose Vouchers put money back into town centres and help whole communities as everyone benefits from increased local access to healthy food. Over the past year, the charity has made an extraordinary impact in London, Barnsley, Liverpool and Glasgow: -We’ve helped 4,320 families avoid food poverty and improve their health, a 34% year-on-year rise and an almost 100-fold increase since we started ten years ago supporting just 45 families. -We launched the UK's first Fruit & Veg on Prescription Pilots, supporting people with health conditions that could be positively impacted by eating more fruit & vegetables. -In May 2023, we achieved the landmark of two million Rose Vouchers spent, having supported over 9,350 families since 2013.