A Celebration of Dogs with Jobs

The Ripple Effect

Celebrating the incredible work of service dogs across the country was at the heart of The Kennel Club Charitable Trust’s 2023 Christmas fundraising campaign.

We decided to put real life service dogs - from end-of-life therapy, to medical detection, and even a bed bug detector - at the heart of our campaign activity, telling the inspiring stories of the transformative effect they have on their human companions.

We teamed up with legendary photographer Rankin for a totally pawsome photo shoot, and secured the stunning Saatchi Gallery for a (free) high profile exhibition to propel these unsung heroes into the spotlight.

On a tight budget and with a two-person agency team, we smashed all our targets, landing 170+ pieces of coverage, including features and holy grail broadcast hits, securing huge social media exposure, and ‘selling’ out the Saatchi exhibition.