Bushra Baig-Daykin

Bushra Baig-Daykin is an award-winning senior leader with over 20 years of experience delivering transformational change across the public and third sectors. Her leadership sits at the intersection of organisational culture and community impact. Whether shaping workplace culture or designing services with underserved communities, Bushra consistently centres compassionate leadership, equity and real-world impact. Early in her career, Bushra received national recognition for pioneering work in community health and social care, laying the foundation for a lifelong commitment to social justice. Today, she serves as Associate Director of Inclusion at Alzheimer's Society, named one of the Sunday Times Best Places to Work in 2025. With a legal background and a Master's in Human Rights, Bushra brings a rare blend of strategic vision, operational excellence, and deep subject expertise. Her ability to connect policy with people, data with empathy, and systems with stories has made her a sought-after voice in governance, inclusion, and organisational development. Bushra participated as an expert contributor in a House of Lords roundtable on Inclusion and continues to influence national and international dialogue as a speaker on inclusive leadership, psychological safety, and anti-racism. Her influence has earned recognition across sectors for transforming workplaces into award winning models of inclusivity. As a judge for the Third Sector Awards, Bushra brings a clear, commitment to recognising bold, impactful work that advances inclusive cultures and inspires sustainable change.