Athar Abidi

Social Media Manager, British Heart Foundation


With close to a decade’s digital experience within the sector Athar has seen the digital communication landscape shift drastically from DMs and email to the rich media, cross platform world we all inhabit today. Despite working in one of the most buzzworthy areas of comms Athar maintains a healthy cynicism to the next big thing whilst still being an early adopter in areas such as chatbots and personalisation.

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