Royal Trinity Hospice’s communications team was founded only eighteen months ago with the remit of raising awareness of the charity and the role of hospices, and improving the local communities’ relationship with death and dying.
Overcoming hurdles like limited capacity, a lack of experience, a taboo subject matter and being a local charity, the team successfully secured national news coverage on mainstream broadcast channels, a feature in Boots’ Christmas campaign, a slot in the BBC’s Lifeline appeal and played a key role in a top selling Christmas charity single.
Their animated film dispelling the myths surrounding hospice care won this year’s Charity Film Awards and a video of a patient using VR has been seen over two million times on Facebook alone, inspiring interest from clinicians around the world.
This external success has been combined with a cultural shift internally as the team has led an organisation-wide movement to communicate better with each other and the outside world. During Dying Matters Week 2016 alone, over a thousand people took part in four events in the hospice and across its twenty-five shops aimed at encouraging people to have more open conversations about death, dying and bereavement.