ONE campaign's 9 Countries Quiz

ONE / Forward Action

 

130 million girls didn’t go to school today. Not because they didn’t want to, but because they weren’t allowed. Poverty is sexist: it hits girls and women hardest. But if every girl could get a quality education and reach their full potential, it would transform their own lives, and their communities.

Forward Action and ONE worked together to develop a concept that could communicate complex campaign messaging - around the issues facing girls’ lack of education - and encourage a wide audience to engage with the issue and add their name to a petition demanding these issues be addressed.

The 9 Countries Quiz is a digital engagement tool that to date has engaged an audience of more than 2.7 million people globally and mobilised them to take political action to help end the girls’ education crisis - with over 550,000 petition signatures to date.

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