British Heart Foundation with everydayhero


MyMarathon was a brand new, innovative 'virtual event' from the British Heart Foundation, designed to harness challenge event fundraisers' awesome potential, without limiting them to participating at a specific time and place. 

Participants were challenged to complete the full marathon distance of 26.2 miles at their own pace - wherever they liked and whenever they liked - throughout May 2016 and get sponsored for their efforts. 

MyMarathon's use of innovative digital technology to integrate fitness tracking alongside participants' fundraising, significantly increased both remittance rates and average gift amount, a key factor in the event going on to smash its fundraising target.

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