2014 was a record-breaking year for Macmillan’s Fundraising team:
• For the first time we raised over £200m – enabling us to spend more on services.
• We grew faster than any other charity – up £56.5m in two years.
Working as one team around supporters was key to this growth – collaboration is now the bedrock of our fundraising strategy.
Insight was also central to our most successful year to date. Our award-winning research allowed us to be more innovative and targeted fundraisers.
Crucially, we have an engaged, skilled team. Last year 100% said they are proud to work for Macmillan.
