Light Up Christmas For Children

NSPCC / OMD UK

 

Many brands talk about ‘owning Christmas’. We went one better and literally switched it on with our ‘Light Up Christmas For Children’ campaign, weaving the NSPCC’s incredibly worthy cause into Brits’ experience of Christmas in an unmissable way.

Our strategy was designed around three pillars: raising awareness, educating and encouraging participation, each playing a valuable role, and in combination, allowing the NSPCC to punch above its weight, reaching over 35 million people and raising £980,000.

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