Langdon is a charity that helps hundreds of adults and young people with learning disabilities and autism across the UK to live independent lives through supported living, education, employment support and social activities. Creative Clinic was appointed as Langdon's retained communications agency to develop a new brand identity, over-arching awareness and fundraising campaign, two websites, publications, appeals, event collateral and campaign graphics.
Although the existing logo did not require any changes, there was a lack of coherence and consistency in wider brand applications, visual language and campaigns, which is what we were tasked with establishing. The over-arching brand campaign created was 'Shining Lights', which was all about positioning Langdon members (service users) front and centre, 'shining a light' on their personal achievements (which could include learning skills to live independently, catch a bus, make friends, go to work etc. Small milestones for many of us, but significant for young people with learning disabilities). The campaign showcased the achievements of members as well as volunteers, parents and fundraisers by placing them alongside their 'names in lights', a proud celebration and acknowledgement of their accomplishments.
This concept was developed to messaging and graphics across advertising, social, print, web, fundraising events and appeals.