Mencap represent the 1.4 million people with a learning disability in the UK, who want to be valued equally, listened to and included. The ‘Here I Am’ campaign was all about raising awareness and understanding amongst 24 - 35 year olds, of those with a learning disability.
Powered by TV, cinema, online video, out of home, press, website, social, influencers and, most importantly, people, the campaign created a long term rallying cry to support #HereIAm.
The campaign started trending within 3 hours of launch. Our content reached over 21 million people and we saw over 2 million moments of online engagement after 4 weeks. Semi-prompted awareness amongst 25 - 34 year olds has gone up by 4% and for the first time ever more people now have a better understanding of learning disability, and Mencap.
Main landing page: https://www.mencap.org.uk/get-involved/here-i-am
Blog challenging stereo types: https://www.mencap.org.uk/blog/poster-got-public-talking
Social influencers supporting the campign: https://www.mencap.org.uk/blog/whos-been-spreading-word-about-here-i-am